|October 2011 | Issue No. 34|
Note from Kathy
It's time for leaf peeping.
And whale watching too! Right off the coast of Provincetown I was so lucky to spot humpbacks, fin whales and a Mola, the huge ocean sunfish!
My fall whirlwind: Vegas, Baltimore, Denver, Boston. I've been on a quest to learn new professional speaking methods and cutting-edge benefit auction ideas to offer you THE top trends and strategies in fundraising and auctions.
That's why you've absolutely got to be here TODAY when I launch my brand-new tele-course, "Your Best Auction EVER: Record-Breaking High-Profit Benefit Auctions in Any Economy." Details and sign up here!
What are the right components of a profitable benefit auction -- especially now in this volatile economy? To learn more, please enjoy my article.
PS: It's TODAY "Get Auction Items That Sell Best"
PPS: NEW TeleSeminar Series starts TODAY
Record-Breaking High-Profit Benefit Auctions
PPPS: Auctioneers: Raise More Money!
Your Six "Rights" for A Profitable Benefit Auction In the New Economy
I'm often asked: "What are the right components of a profitable benefit auction -- especially now in this volatile economy?" Let me share my top six: I call them "Kathy Kingston's Six "R's" of a Fundraising Auction." To raise more money in this new economy you really need a symphony of six success factors: the right focus which is fundraising; the right people; the right items; the right auctioneer; the right logistics and planning; and the right fun.
The first "R" is having the right focus- on fundraising! By that I mean concentrate on the raising money as opposed to only the social or entertainment aspect. This means making sure all of your guests know exactly how you are using the funds and what benefit and results you their support will achieve. Here are some tips: include compelling photos, quotes, and table tents that show your guests all about your services and programs. Remember, your Auctioneer is your ambassador - be sure to expect her/him to talk about your mission during the live auction and fund a need from the stage - so write up inspiring talking points for your auctioneer to help you. During the Silent Auction and dinner, encourage your board members to talk about how your great cause is transforming your clients and community.
Please read my article for more ways to have a profitable benefit auction in the new economy.
UPCOMING PROFESSIONAL DEVELOPMENT
For Nonprofits & Schools
NEW Teleseminar SERIES
World Class Fundraising Auctions Seminar
For Professional Auctioneers
Beyond Bid Calling Workshop
New Date: Benefit Auction Consulting Workshop
"You gave me a few pointers and I listened to a couple of your teleseminars... I took every bit of advice you had to offer knowing my time was limited... Kathy, we raised $15,000. That is 15 times what I was expecting... I am in a total state of shock. It is unbelievable. Incredible. YOU ARE A GENIUS!!! Thank you for providing so much intelligence and incredible wisdom. Girl, you do indeed know your auctions."
- Alex Ramsey President, National Speakers Association of North Texas, President All Aboard Travel
Click here for more testimonials on my site...
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