|October 2011 | Issue No. 34|
Note from Kathy
It's time for leaf peeping.
And whale watching too! Right off the coast of Provincetown I was so lucky to spot humpbacks, fin whales and a Mola, the huge ocean sunfish!
My fall whirlwind: Vegas, Baltimore, Denver, Boston. I've been on a quest to learn new professional speaking methods and cutting-edge benefit auction ideas to offer you THE top trends and strategies in fundraising and auctions.
That's why you've absolutely got to be here TODAY when I launch my brand-new tele-course, "Your Best Auction EVER: Record-Breaking High-Profit Benefit Auctions in Any Economy." Details and sign up here!
What are the right components of a profitable benefit auction -- especially now in this volatile economy? To learn more, please enjoy my article below.
PS: It's TODAY "Get Auction Items That Sell Best"
PPS: NEW TeleSeminar Series starts TODAY
Record-Breaking High-Profit Benefit Auctions
PPPS: Auctioneers: Raise More Money!
Your Six "Rights" for A Profitable Benefit Auction
“Kathy Kingston’s Six “R’s” of a Profitable Fundraising Auction.”
I'm often asked: "What are the right components of a profitable benefit auction -- especially now in this volatile economy?" Let me share my top six: I call them "Kathy Kingston's Six "R's" of a Fundraising Auction." To raise more money in this new economy you really need a symphony of six success factors: the right focus which is fundraising; the right people; the right items; the right auctioneer; the right logistics and planning; and the right fun.
The first "R" is having the right focus- on fundraising! By that I mean concentrate on the raising money as opposed to only the social or entertainment aspect. This means making sure all of your guests know exactly how you are using the funds and what benefit and results you their support will achieve. Here are some tips: include compelling photos, quotes, and table tents that show your guests all about your services and programs. Remember, your Auctioneer is your ambassador - be sure to expect her/him to talk about your mission during the live auction and fund a need from the stage - so write up inspiring talking points for your auctioneer to help you. During the Silent Auction and dinner, encourage your board members to talk about how your great cause is transforming your clients and community.
Please read my article for more ways to have a profitable benefit auction in the new economy.
NEW Teleseminar SERIES
First Tele-Class October 20, 2011 TODAY
8 NEW Monthly Hot Topics! Register here!
Beyond Bid Calling Workshop
Advanced Fundraising Auctioneering Performance
How to Catapult Your Benefit Auction Income
December 14 & 15, 2011 Phoenix
Visit here for more details and to sign up
New Date: Benefit Auction Consulting Workshop
How to Create A Highly Profitable Stream of Income
for your Benefit Auction Business with Consulting
August 8 & 9, 2012 Chicago, IL
Visit here for more details and to sign up
Learn how you can rapidly and substantially contribute to your personal and professional growth. Discover more about Kathy's NEW Private Roster Mentor Program
"Kathy's seminars have given our non-profit clients hope and profit making methods in an economy that can only be described as dismal. They're fun, interactive and filled with ideas that can easily raise thousands of new dollars, year after year."
- Gail Fienstein, Vice President, Community Relations, USI New England
"You are a genius. We just had our auction and used some of the things we learned from your seminar. It was hugely successful! Everybody was totally amazed."
- Sydney Voghel Ochs, Development Director, Mattatuck Museum, CT
Click here for more testimonials on my site...
You may absolutely share this newsletter with people you think may enjoy it. When doing so, please forward it in its entirety, including our contact and copyright information. Thanks and enjoy!
The BIDhi! Newsletter is written by Kathy Kingston, CAI, BAS: http://www.KingstonAuction.com. If you have any questions or comments, please send them to: firstname.lastname@example.org
© 2008-2011 Kathleen A. Kingston. All Rights Reserved.
We are award-winning auctioneers, providing cutting-edge consulting and innovative training for both non-profits and auctioneers. A national leader in fundraising auctions, Kingston Auction Company has raised millions of dollars for non-profit organizations throughout New England and across the country for over 25 years. The company founder and president is Kathy Kingston, CAI, BAS. Come to us to make your next benefit fundraising auction a record-breaker.
National Auctioneers Association promotes professionalism of auctioneers and auctions through education and technology.
Certified Auctioneers Institute is the most prestigious designation awarded in the industry - only three percent of auctioneers nationwide hold the CAI designation.
Benefit Auctioneer Specialist designation provides auctioneers with unique skills and strategies to conduct, plan and market fundraising auctions.